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KMID : 1160120150040010063
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Journal of the Korean Society of Beauty Cultural Arts
2015 Volume.4 No. 1 p.63 ~ p.75
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Influence of Organization Commitment of Beauty Artists on the Beauty Management
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Kang Jeong-Hee
Ko Kyoung-Sook
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Abstract
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This study was intended to identify the influence of organization commitment of beauty artists on the beauty management. As for subjects, beauty artists working at Jeonbuk area participated in this study. During the research period from May 6th to 31st in 2014, 300 copies of a survey were distributed. Among them, 255 copies were collected representing 85% of collection rate. Among collected copies, total 219 copies were used for the final analysis after excluding 39 copies containing poorly or incompletely answered questions. Survey consists of 28 questions regarding behavior type, 22 questions about organization commitment, 12 questions related to beauty management, and 9 questions of general characteristics. As for applied analysis methods, there were factor analysis, reliability analysis, frequency analysis, t-test, One-Way ANOVA, correlation analysis, regression analysis, and Duncan-test as a follow-up verification. According to aforementioned results, this study has identified the influence of organization commitment of beauty artists on beauty management. It was shown that the more stable work environment was, the more general characteristics influenced on beauty management. As for organization commitment, it was turned out that emotional commitment and continuous commitment influenced on beauty management. Social attributes were shown to influence on internal performance.
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KEYWORD
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beauty management, beauty artists, organization commitment
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